Friday, June 6, 2008

Gino Fever


The summer schedule allows me to do more reading -- and catch interesting articles such as the one in today's Wall Street Journal. On the back of the the Marketplace section is the story of Boston's new craze with an anonymous character from a 1977 American Bandstand video - you can find the article here (and don't need to be a basketball fan to enjoy).


Breifly, this video clip is being shown at Celtic games (pro basketball) and the shot of this young man (in the typical mid-70's style) has created quite a stir among the Celtic faithful. Funny thing is that you might find the video overrated after reading the article, but I guess you have to be there at the game to appreciate it. (Here is the link to the video).


In this day of million dollar marketing campaigns, it is still a mystery sometimes of what fad can take off on a life of its own, often making someone very rich. Interestingly, the "Gino" character drawing all the attention in the video is not around to enjoy his sudden posthumous fame. I imagine, however, there must be some relatives looking for a lawyer to cash in -- or more likely the other way around.

No comments: