Many corporations have sufferred mightily over the years because they failed to respond to a crisis quickly and decisively. Firestone a few years ago dismissed the relatively small percentage of accidents attributed to faulty tires and it nearly killed them (even a small perecntage can lead to deaths of real people).
Political candidates face similar crises -- and Barrack Obama is facing one now with the mainstream media showing inflammatory sermon clips of his pastor. While there are political arguments pro and con, I am interested in how the crisis is managed by the campaign. In this case, I would think Obama must confront the issue quickly and head-on for two reasons: 1) the image of the pastor compromises the brand image Obama has worked so hard to create and 2) left to fester this could mitigate his effort to become candidate with mass appeal (national candidates cannot be niche players that appeal to only one market or demographic).
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