Tuesday, February 12, 2008

The Business of Politics

Another night of elections -- the Potomoc primaries tonight. If you like politics, this presidental primary season has been more interesting than usual with both parties holding competitive contests. I have always been interested in politics since I was in grade school and followed my first presidential election season: Nixon-Humphrey 40 years ago.

Well, politics borrows some of its terms from business (or vice versa). I will use this space to talk about two particular ones that critically important to both companies that conduct businesses and political campaigns.

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